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what's going on guys Joaquin Croats , welcome back to the channel and in this , video'm gonna teach my girlfriend how , to make money online with $W and okay , the best part about this is that she has , no prior experience whatsoever and she , has no idea what it is that I'gonna be , talking about or what I'm going to be , teaching her so let'Sgt started so , we're gonna do a lot of the things where , everything that we're going to do is , going to be in contact flow so contact , fro is an email marketing and sales , automation software I own it , and and we're gonna do everything from , building the landing pages to setting up , the flows and and as we talk more about , it you guys will realize how we're gonna , start making money online almost , instantly with only $W so the first , thing that we're going to do and just to , kind of explain to her what it is that , we're going to be doing how a lot of , people are running advertisement online , is that they're they're spending like , $W on setting up an ad and they're , sending someone directly like to a sales , page like they're trying to sell them , something okay and that dozen't work , because well because it's very easy to , do because the more people more people , will do a certain thing the harder it is , for it to be effective because it , becomes like over saturated right and , more than that people don'trust you , they have no idea who you are why would , they buy what you're putting in front of , them right they just saw an ad about you , and so what you have to do is that you , ha veto run digital ads you have to run , Facebook ads YouTube ads whatever in a , way where you're bringing value to , people and and that they're able to , start building trust with you right and , so what you have to do is that you have , to keep in mind what your end goal is so , for example she's really into fitness , and so he rand go in this specific in , this specific situation I guess is to , sell the person fitness programs right , to sell someone fitness programs and so , as you guys are starting to make money , online that'SWAT you have to keep in , mind your end goal what is your end goal , to sell someone products that you're , able to drop ship or to sell someone a , course or to sell someone software and , so when you have that end goal in mind , what you have to do is figure out how , you could put something in front of your , target market then you could use as bait , to later get them to do that , you want to do like for example you want , your end goal is to sell someone a , fitness program right so what do you , need to what do you need to put in front , of people using digital advertisement , which is the$W that's what we're , gonna spend it on what do you need to , Putin someone who is eventually gonna , buy your program so that they're able to , trust you they're able to start to know , who you are and you're able to give them , value in a way which is gonna want them , which is gonna put them Ina position , where they're later eventually gonna buy , what it is that you'reselling you know , what I mean , and so how we're gonna do that is by , building couple of simple landing , pages and all that is is a page on the , website that people are gonna go to , after they see you rad and then we're , going to setup some simple email , marketing automation flows so emails , that are gonna automatically go to these , people and then we're gonna setup like , an ad that's it so it maybe it sounds , like a lot but it is it and it's gonna , all cost us less than a hundred dollars , and we're gonna start to be able we're , gonna start building a brand we're gonna , start selling product sand getting , people's contact information right which , is really the key point there because , they're going from traffic that you , control right traffic that is on , Facebook which you could pay to send , somewhere to traffic that you own , because once you have someone's email , address then you could just reach out to , them and get in touch whatever you want , without having to pay Facebook or , anything okay so the first thing that , we're going to do is that we're gonna , build it like a very simple landing page , so go to the landing page section in in , contact flow and then just start anew , landing page and the cool thing about , this is that there are some templates at , the top right there are some templates , so we could start off of and we're gonna , have to build two landing pages so the , first landing page is going to be the , first page that someone is gonna land , out when they when they click on the ad , right so someone clicks on the ad and , then they're gonna go to this landing , page and then the page after that is , gonna be the thank-you page and then , we're gonna connect it to a Facebook , pixel what the Facebook pixel is is , imagine a so Facebook allows you to , create these pictures right in the , advertisement section and then it tracks , everyone that come sin to your website , so when you create these ads on when , we're gonna create Facebook out when , we create that ad on Facebook it's um , it's gonna attract a certain Kind , what that mean sis that it'seagoing to , track what people do , what is your end goal with this ad that , you're creating right is it to get , people to register fora webinar is it , to get people to give you their contact , information so we're gonna use that pic , so that Facebook gives us for us to tell , Facebook okay someone just saw my , website right this is a page view , Facebook is gonna know that who that , person ISO saw your website and then in , the Thank You page we're gonna tell that , Facebook pixel hey this person just , became a lead you see that , and then the advertisement in the , Facebook portal is gonna show that now , we have like one lead or two leads or , ten leads it depends how many people go , through and then the Facebook ad starts , optimizing for it you get what I mean , like if you opt if you set when we set , our Facebook ad I'm skipping ahead a , little bit but just so you have an idea , you start thinking about it when we set , up the Facebook ad we're gonna be able , to tell the ad optimize for leads okay I , want to optimize for this specific thing , just optimize for something forget about , what it is right dozen't the name , dozen't matter , so you're optimizing for lead which is , to get someone's email and so as you , start getting more leads the ad , automatically starts sending it to , people who are more likely to come in so , we're gonna have to track that and , that's done through the Facebook pixel , like for example the Facebook pin so , sick because that's how you know how , sometimes you VISTA website and then , you goon you visit a website and then , you goon like Instagram or Facebook and , then you see an ad like right in your , face it's with that because that , person's using the Facebook pixel and , they're seeing that you went to your , website and and then you left or you , did'compete a certain action it's , doing that and we're gonna we're gonna , have to do the same thing so before we , create the landing page we kind of have , to think about what it is that we want , to offer people so since you want to , sell them fitness programs I think that , Good idea would be to give away like , three workouts or to giveaway like a , free meal plan like something small , that's someone that the only person , that's gonna be attracted to that excuse , me that the only person that'gonna be , attracted to that is the person that , eventually is going to do the end goal , thing which is buy your program right so , let's do that so click on choose , template so we don'thieve to even build , it right click on Tuesday template and , scroll down we could start with keep , going keep going go up there's , should be one with a video somewhere so , just do this from the offer opt-in yeah , click on select and so we're not gonna , do it right now but what you would do in , this landing page is that you would have , to film yourself kind of talking about , what Otis that you're giving away right , and just you would post it on YouTube , and then you would link in the video on , here so that people spend more face time , with you like for example I was watching , this video from from forgot who I , think it was liked Lopez or something , he was like how much time does they take , like the average woman like a woman that , is not guess that dozen'ts tick around , with a lot of guys to sleep with a , person and it was the answer was seven , hours and so that's kind of like the , equivalent in in sales like when you're , trying to sell something to someone the , more face time they spend with you and , the more time they connect with you you , guys become friends and so then they're , able to buy more stuff from you right , and so that's why you creating this , video to kind of build that relationship , with the person that'st here so that , they see your face they hear you talking , and they spend time with you right which , puts you closer to getting the sale so , I'm the cool thing about creating this , with contact flow is that obviously all , these templates are already there she , just has to change that video change , some of the writing at the top which , we're not gonna do right now but at the , bottom is an opt-in that'already , created right so people are gonna come , in here they're gonna get they're gonna , put their first name their last name , their email and then they're gonna go to , another page so for example click on , send click on that send me the book , section and then click on write or don't , click on click on edit opt-in right , we're gonna edit the opt-in and then the , cool thing about this is that whenever , someone enters your information on there , they're gonna get added to your , contacts'lo account and then you're , gonna be able to do whatever you want , with that right so what we're gonna do , is that we're gonna tag these contacts , with something in specific so type them , up here with like the word workout so , what's happening the word workout so , what this means is that every single , person that comes to this landing page , and and puts their information on here , after seeing your video or whatever is , gonna get sent into contact flow with , the tag workout now press and then , just click Save and publish and then , just put a name like free workout or , something , and then just press save and just like , that you already created your first , landing page and right there on the , screen you have URL so click on that , URL double click it alright so yeah , right click and then click go to open , this up here see so just like that you , have this mobile responsive super simple , website that anyone could go to and they , can put in their info but now we're , gonna have to set up the thank-you page , which is a page that someone goes to , after this right and so go back here and , we're gonna create a thank-you page and , we'll do this quick just click on new , landing page and what you want to try , and do in the Thank You pages and it's , something that I'vie always done that a , lot of people don't do is in the , thank-you page you guys are gonna want , to reuse that lead like for example , someone just gave you their contact , information don't just send them to a , thank-you page that says hey thanks for , signing up or whatever right you have to , try and distribute that person so you , have to tell them hey go follow me on , YouTube go join my Facebook group go do , this right because not everyone is going , to do it bu ta high percentage of the , people are and that's how you build huge , Facebook groups and that's how you get , more followers on YouTube an don , Instagram and the whole thing and so , what click on choose a template again , and now go down maybe even go to course , offer like that would be a good one , because at the end of the day what we're , trying to do here click on selected what , we're trying to do here is when we start , using our $Right and running , advertisement we either want to break , eve nor make a profit and the reason why , breaking even still makes sense is that , we're getting people's contact info so , now we could keep selling them stuff you , know what I mean , so so how we're going to break even or , make a profit is like this like this is , a good idea after they get the free , stuff you could send them to this page , that offers them the opportunity to buy , something you know what Oman so we're , not gonna fill it out right now but this , would Beau really good idea and it's all , a matter of testing when it comes to , this but they're gonna sign up to your , free workout they spent some face time , with you already they know you are you , could try and sell them something that , makes sense to whatever they're signing , up for you know what I mean so you would , do that here and then you would send , them like to a PayPal page or something , like that and and so you could click on , save and put up is let's save this one , as well , so pita put like thank you here and , then you could add some you can just , drag and drop something later that's , like hey join my Facebook group or do , this or do that so now we have these two , landing page sand the next thing that , we're gonna do is that we're gonna add , the tracking codes to it because , remember that It old you that you want , to track every single person that comes , in here because maybe later like for , example maybe later we could run , advertisements that are like hey Want , to run specific ad to everyone who , came to free workout betiding't get to , thank you right and then you can , literally address them like hey I saw , you went to visit my free workout like , why did'you go through with it and so , I actually already saved the code for , that but what you had to do is create a , Facebook pixel maybe I'll create a video , later on including the Facebook page so , if you guys are have any issues with the , Facebook picks and all of that I mean , there's at on of videos out there but if , you guys want me to create on eon the , specific ways that use it and how I , think it's most effective let me know in , the comments but already made the code , for you so just put them out all the way , at the bottom of the screen and then , open up the notes yeah so you're gonna , copy that top code the top section of , code and then uh yeah right there copy , that and then this this tracks a or , actually the bottom one you start with , the bottom one so this bottom one only , tracks a page view you see that so you , have this Facebook pixel that's unique , to your advertisement account and this , is gonna track a page view which means , that every single person that comes in , here Facebook is gonna know who they are , so later on you're gonna be able to run , ads specifically to those people so , that's like really cool so go ahead and , copy that then come back here and open , up free workout again so click on the , edit button over here no just you're , gonna edit the site yeah so click on , that and then at the top ISS tracking , codes actually click on unpublished real , quick click on tracking codes and then , just paste it there and then just leave , and then save and publish okay yeah so , now it's tracking that and then the , thank you you're gonna have to do the , same so go there on publish it and then , know with a different code with the , other code because this one has to track , apogee enemy because when someone , hits this this section then they became , ale ad like you now have their contact , info because they only get here , they were in the other one you know what , I mean yeah so save that and then click , on save and publish and then go back to , the other one for actually copy that , Thank You page URL copy it and then go , back tithe other one because we're , gonna ha veto send people there after , they opt-in so go there real quick to , know edit this one again now click on , click on first name and then you're , gonna want to edit opt in and then put , that URL Theresa the redirect link okay , just press Oakland then click save and , exit and then you're all setup like now , you have your your landing page and then , your Thank You page which is the one , that they go to after and so now the , next thing that we want to do is someone , is going to come to this landing page , we're gonna setup the ads in a little , bit but someone is gonna come to this , landing page right here the free workout , one and then they're gonna give you , their info and then they're , automatically gonna get added to your , contacts'lo account but you need to , send them that free workout right like , the whatever you promised them you have , to send it to them so go into the flow , section and we're gonna create very , simple flow that's gonna allow you to , start interacting with these people , which is ultimately what'gonna allow , you to start building your personal , brand and to start making money off of , your audience right I don'think you , clicked on Ito so click on a new flow , at the top right so we're gonna create , new flow and then you're gonna let's , click on choose template let me see if , there's any template that we'll be able , to use choose the templates at the top , section let's see so welcome yeah we'll , start with the Welcome sequence so to , hit the Welcome and then you're gonna , click on the tag trigger and then you're , gonna put workout remember CZ you put , that you want it to tag every single , person that came in with workout so , delete that with there's a tag there , already , delete workout and then you're gonna , select add contacts that are tagged in , the future because people are gonna come , later on like you always want this to be , running automatically and now just click , here it'slake just exit alright so now , you have workout and as you can see now , you have the ability to send them emails , to wait Ada to check if they open the , email and do something else so we're not , gonna set up every single email or , actually we'll set up one so click on , the fir stone here and then your name , would go up there so type in your name , at the top and then just a random so , type in demo , catwalk comm and then click your own , manage existing and so you would come in , here and you would you would drag and , drop an image so drag and drop an image , into there and you would put an image of , your program you would put the URL where , people can download it and the whole , thing so just click save template at the , top right and then you could go ahead , and leave there okay coo land then , you're able to like wait a day and then , you're able to see that they open that , email and then send them another one and , begin engaging with them through email , and the cool thing is that we're not , really gonna go into it in this video , but you're able to like create products , inside of contact flow like you'll be , like if you have three different , programs right you're able to create , products inside a contract flow and have , it automatically track whether people , are visiting these these pages or not , and then you could start different flows , based off of that so you could start a , flow that gets triggered when someone , visits your ab workout five times but , they haven'purchased yet you can start , them down an email path like that's , really cool so so we're gonna start , something that we're in a way today we , could send them another email and by , interacting through with people every , once in a while through email and giving , them value eventually they start , trusting and starting knowing who you , are and then every once in a while , you're gonna pitch them different , product right so after let's say ten , email sand couple of days you would , bring in an email inhere that tells , them hey Just released this this brand , new product or I have this ab workout , that it could really help you in doing , this yeah it's exactly that and and so , you would send them that um you would , send them an email pitching that to them , and then you would check that they buy , it or not and then do different things , so we're not gonna get into all of that , but that's that'show you really start , making the money right but how do we get , people in here right and that's how , we're gonna use our hundred dollars so , go ahead and click save and exit on here , that's not saving exists and then just , put a name here yeah anything , yeah we're that's fine so click Save so , now we have our landing page set up we , have our flow set up that can allow us , to automatically give people what it is , that they're coming in with but now it's , the most important part which is how do , we get people into there how do we get , people into that that funnel that , sequence of events right and how we do , that is through Facebook Ads so go ahead , and open up this ads manager up here and , click on create ad so obviously the , account was already created I'll click , on create ad here and if you guys are , watching this and you have no idea how , to use Facebook ads at all then I'm , gonna link to a video somewhere up here , it'slake A's minute video or something , where I go over everything from like , start to finish almost on how you could , get started with Facebook Ads but I'm , just gonna give her a quick rundown , right now so what you have here is a , whole bunch of different campaign types , right so depending on what it is that , you want to do then that's how your , campaigns are going to be set up like , for example if you want to just bring a , lot of traffic to a website and you , would select the traffic one if you want , people to install your app and you would , do that one then you also have , engagement and then like for example , when Iffiest started running Facebook , Ads , I made like the biggest mistake ever was , that started thinking logically , instead of really selecting the type of , campaign and studying the different , types of campaigns and and seeing what , it was that needed to do like for , example I wanted people to download an , e-book right and so I thought okay I'm , gonna run a traffic campaign because if , more people get there then more people , are gonna download my book right like , that makes sense , well it did't happen like that was , terrible like not one person downloaded , yearbook and lost like over $1,W on , advertisement it was it was terrible and , it was because the type of campaign that , you select here is like super important , because it's literally what Facebook , optimizes for you get what Oman so if , I if I click on traffic Facebook is , gonna send this ad to everyone on , Facebook that they think is going to , click on it and go there but that'sit , like that's now they're not optimizing , for downloads for specific things so , what I needed to do instead and that's , what we're gonna do here as well is a , conversions ad and for example the , engagement one is cool because if you do , that if you use an engagement campaign , that optimizes for that Facebook is , gonna send Otto people who are like , very likely to engage because because , obviously they store all the history of , everything right and severe if you're a , person that engages a lot with your , different posts then it's gonna show it , like to you for example but not , necessarily to you because you're a , person that is gonna buy this and we , only really care about showing it to a , person who's gonna buy or who'seagoing to , whatever so website conversions is what , you're going to select so select the , conversions campaign type so this is at , the highest level the campaign type and , then at the bottom here you see that , there's a key result right and this is , what you're optimizing for so are you , optimizing for purchases for leads for , registrations like I just told you , earlier what we're doing no not for , purchase like I told you earlier what , we're doing in your thank-you page is , that where we're we're activating the , leads Facebook thing remember that we're , telling Facebook hey this person just , became a lead and so depending on what , you do in that thank-you page what you , optimize for there that's the type that , you have to select here like we could , have said purchase if we wanted to our , complete registration but it'just a , different way for you to segment them so , you're able to run different campaigns , yummy and since obviously that wan't a , purchase that what it could have been a , registration like they registered sure , but we just did leads it's not a big , deal it's as long as you know what , you're what you'redoing different , places and then you could also create , like custom ones so you're not only , limited to those but in this case we're , optimizing for leads because that's what , we're telling Facebook that is happening , when the person gets to Thank You page , so when someone gets thank you page , you were telling Facebook hey this , person became leader so click am i , boring you are yawning so click on leads , I'll click continue so so now your so , now you're at the so now you're at the , ad set level so we just chose the , campaign type and we're optimizing it's , a conversions ad and then and then we're , optimizing for leads okay and now we're , at the ad set and what the ad set is is , is a way for you to be able to target , different people so when the ad set is , where you target where you choose who it , is that you're targeting right and what , a lot of people the mistakes that almost , everyone makes when they start running , advertisements is that they target the , wrong people and obviously let's say , that you're selling a fitness program , you're not gonna put this in front of , someone who has been training fitness , for thirty years because they're not , really looking to buy program you know , what I mean so I mean that type of , example but targeting the wrong person , is like something that a lot of people , do and if they don'Tet the tourney , right then they're gonna ha veto spend a , lot more money to find the right people , so the first thing that you're gonna , have to do is is okay so we're targeting , where we'reconverting for leads like it , says at the top there and here you're , able to select custom audiences we don't , have , ye tan example of accustom audience is , for example let's say that a hundred , people register for your thing right , you're gonna be able to grab those a , hundred people and tell Facebook hey , give me an audience of people that are , 1% similar to this yea hand then that , becomes a custom audience that's what's , called look-alike audience then you're , able to select the location the age the , gender and then the language and so now , we're gonna do a little bit of what a , lot of people struggle with which is , trying to research what interests to , track because when you don't have a , custom audience then what you do is you , you you target people based on things , that they're interested in right before , example you want to target people that , want Togo to the gym or starting to go , to the gym or maybe need to lose weight , what the average person would think is , that they would come here to the , detailed targeting section and type in , the word gym and that's terrible like , that's the wrong way to do it because , one you're gonna be targeting way too , many people and it's not targeted at all , right so the first thing we're gonna do , is that we're probably gonna just target , woman because I don'think a man would , convert highly looking at a woman trying , to sell them a fitness program so so , click on women and then the language , obviously English because that'show , we're gonna be writing our ads so click , on English all know just all it's fun , and then the ages we can leave the ages , for now the cool thing about this is , that once we start our ad and like it , spends two three five to five dollars or , maybe little more we're gonna be able , to see the breakdown of who's responding , to the ad you get me like only people , ages W to W are responding to that so , let me just run my ad to those people , but right now we could kind of do it , base doff of assumptions really and some , research which is what we're gonna do , now so here we have that we're targeting , the United States we leave it as that , to gender woman English or languages , English oh cool so now it's the detail , or the interest targeting so what we're , gonna do is come up hereto the top left , section real quick and click on ads , manager right here and then right click , on audience insights and click open link , in a new tab tab so what the audience , and go there what the audience insights , is Facebook is click on everyone , is like this , search tool that they allow you to use , to be able to or to do that to research , your audience sand so this is a very , good way for you to find interests of , people that you're likely to target so , for example click on that that's there , that'sin the middle so you see that , here it's targeting like everyone in the , United States which is W to W , million monthly active people and so , here you could start searching different , interests so who do you think what what , do you think would be Good interest , and the person who's gonna want to , download like your free workouts okay so , try typing that in let's see but the , thing about that is that you have to be , like more specific like like for example , targeting that's the equivalent of , targeting like Jim because it's too , general like fitness and health you know , what I mean so what you have to like for , example where my mind is going right now , is in is that I would maybe try and , figure out if there are any weight loss , groups out there like a group that , promotes weight loss and then try and , target that group you know what I mean , or magazines or things like that so type , in type in weight loss and let's see , what happens so I'm just click on that , see so now you click weight loss fitness , and wellness cool so so here you can see , some of the things so it'S's% woman , alright cool views re targeting that , anyways% men this is their lifestyle , so work and play% country and comfort , I always go straight into page like so , if you go into page likes you're gonna , see pages that these people are liking , people that are interested in weight , loss so this is a way for you to find , other interests that you're able to , target so for example people who are , interested in weight loss are W times , more likely to like eat fit and fuel so , right click this open in a new tablet's , see what that is so click on yeah go , there you close it okay so obviously , this is some sort of see this is like , group right like some sort of community , they have a whole bunch of likes so I , would start writing this down somewhere , so open up or actually copy copy that , you whatever , [Music] , doing , little thing Ni'll do it you made a , whole landing page where you can copy , something great all right so we're just , gonna put this here all right so we're , just gonna start writing them down and , then we're gonna run ads to go to those , different interests but the real thing , here is that we could do a lot of , research whatever but there's gonna be , no specific way for us to know what's , gonna perform the best other than , actually testing it and so what we do is , that we're gonna create like five , different ad sets each of them with one , specific interest in each and then we're , gonna put it for like $2 each right so , we're gonna be spending $W right we , have W so we're good for a while and , and then we're gonna see which one , outperforms the other sand then we're , just gonna start spending more money , there you get me because maybe eat fit , and fuel sucks and then a better one is , like another one of these and then we , just start spending more money there so , oh I think this is a good one , untroubled untroubled is that that , thing right so people that have this are , more than likely or could potentially be , interested in in your thing so okay this , is another one and and so we let's say , that we want five of them we're probably , gonna put in here like eight or ten , because sometimes there's an interest , that shows up in the audience insights , but it's not like in the it dozen't , allow you to pic kit in the other side , like where it actually matters so let's , do clean food crush I don't know what , that is okay so it's another one and , look it has to do with eating clean the , whole fitness thing cool okay so and , then let's see another one that we could , choose here and and really there's no a , hundred percent way of knowing which , ones are gonna worry It old you we just , have to test it for once and so now what , Would probably do is that I would , choose one of these right like , nutribulletand then I would come here , and try and search it here , untroubled that's not there let's , try the e nope so I would I would just , switch them out really like I would , search for another one use and and then , see what people that are interested in , that , are looking up yo what Oman and maybe , this might even be Good one even , though it's a bit general like I would , probably try this one just because it's , W to W million people which is not a , ton of people but like in their mean I , guess that's a ton but not compared to , like yeah so um and then and then , wan'gonna say so yeah we have to keep , finding other ones so let's see , rebel dietitian so we could start , closing them and in the fitness niche , like a lot of people say that the the , cost per lead is like very low because , it's like obviously popular there's a , lot of people were into that and we want , to lose weight and whatever so your cost , per lead will probably be like very low , which Osgood so the cost per person , that gives you their email yeah so so , this one looks cool too let's see what , was this rebel dietitian you see how , some of them you can't even find here , yeah like see how that'snot there so , let's see weight-loss Dr. John axe let's , see that feel like should know this , is and it's cool because you could even , target like people it's just okay look , so this guy's there yeah so we'll take , we'll get rid of weight-loss now and , then we'll we'll copy and then the what , you ha veto keep in mind is that you as , you do this is that for example if you , type in the word gym there could be , people that are accidentally interested , in gym because they like the gym post or , something like that , but someone who's interested in Dr.Josh , axe like is interested in whatever he's , doing CZ no one's accidentally , interested in a random guy right and , maybe he's like super famous and we just , think he's randomize me never this guy , Bob red smell your natural foods see , that and we'll just grab we'll grab like , one more actually we won't grab one more , that's fine but you get the idea right , like you have to go around the Pale , secret look maybe that's Good one and , we have to find yeah we have to find , different interests that people are , potentially gonna be interested in to , get your bait right what , your landing page Haas bait Inuit which , is what are you going to offer to these , people so that later you could take them , to that end goal so what we're gonna do , is that we're gonna come back here to , the ad section and we're gonna start , looking up some of these so and and then , what we're gonna do , what we're gonna do is um , is that remember how I told you that in , the ad set you can you can select your , who you're targeting I grew your , audiences what a lot of people do is , that they'll come here and they'll , create one ad set and they'll put a , whole bunch of interests in there or , they'll group them up and I used to , group them up like for example , celebrities so I would Target whole , bunch of celebrities and then groups , would target a whole bunch of groups , magazines I will target whole bunch of , magazine sand that was effective and it , worked out but what I'vie been doing , lately is I'm gonna set up one ad set , with one interest in it and I'll just , create like a bunch of them each of them , with different interest in it so I , know exactly which one works you get , what I Manx if I just group them on , here and then the ad does good like I , don't know which one to stop using , because it sucks right so so what I'm , gonna do here is that we're gonna we're , gonna type in one interest so go ahead , just take the mouse and then go back to , the notes let's find one of them or just , type in Dr.John at Josh axe or whatever , Think he's gonna show up there so Dr. , Josh axe okay cool so click on him so , you see this brought down so click out , and then click your own expand interest , to see how many people it is okay we , can't click so one point four million , people you see up here are interested in , him now leave that selected and the , reason why I leave this selected is , because when this button is clicked if , Facebook sees some sort of trend in the , type of people that are converting which , means the type of people that are , becoming your leads then then it's gonna , start going after those people right so , so you see says expand interest when it , may increase conversions at a low cost , per conversion you see if you unchecked , that then it's literally gonna go after , people that are interested Indra. Josh , axe like forever but if it finds a way , to optimize it it won'ts I always , leave that selected okay so we're , targeting woman W and W interested in , this random dude so go down no wand then , right here we have the placement , sections , automatic placements or you could edit , them for example let's say you don'ts , click on edit fora second so if you , click on edit you see that you're able , to for example scroll down you're able , to remove your advertisement from , Instagram you're able to remove it from , the right column which is this column , here you're able to remove it from , in-stream videos just leave it in , automatic placement most of the time , until I have more data right until the , ad has been running for longer and then , I'm able to see which one's working and , then I'll go ahead and I'll modify it , and remove for example if Instagram is , sucking then I won't show it in , Instagram right I'll show it in the , other place so leave it on automatic for , no wand scroll down okay also this is , where you choose your daily budget so , it's that the ad set level so to begin , we're just gonna put in there like $2 , because we're just trying to test and , see what interest is going to work so , just type in yeah okay so click out see , so this is $W per week max whatever it , is not gonna be running for a week , anyways go down conversion window click , on that I always put that on one day , view and what click on there and then , one day click review so what this means , what the conversion window means is that , if someone clicks on your advertisement , and then five days later somehow they , end up on your site again not through , the ad or something and then they , convert don't want the ad to count it , as a conversion from the ad you know , what Oman I just want it to be a one , day thing so it clicked on the ad if , within that day they give me their , information and they end up in the Thank , You page then just count them it's Nita , huge deal but this is just I always do , it the bidding automatic whatever so , click on continue so now we're past the , ad set so remember the levels are , campaign ad set and then you have your , ads right and so now you're able to , create as many ads as you wan tor really , it's multiple images it depend son the , type of ad but then what we're gonna do , is that we're gonna duplicate our ad set , we're gonna create another one which is , gonna duplicate all the ads that you , created and then we're gonna change the , targeting there you know what I mean , yeah well we'll see it now inaction , better so come up here okay so so what , you would do here is that you would have , um you would need a Facebook page for , yourself there right so when you create , your Facebook page you would select it , at the top and then here you would , select what type of , you want to show like for example you , could probably test with single images , or single videos usually on most of , minors single images and what that means , is that you're able to write the copy , one time which means you're able to , write the writing that people are gonna , see in the at one time but you're able , to add up to six different image sand , then you're able to test which images , are more effective than other ones you , know what I mean like this image is , doing alto better than the other one so , I'm gonna kill out the other one snow , maybe what you should do as well is to , create an advertisement that's only for , Instagram stories right and you create , like an ad on Instagram stories and then , you tell people to swipe up and and then , they come into the landing page like , that's another alternative but it's all , a matter of testing it so let's go ahead , and let's just submit this advertisement , here and then we'll and then'll show , you what you need to do to duplicate it , so you would test writing different copy , also what I do sometimes is that I come , to this website here called ad express , express and then what you do here is , that you're able to find advertisements , that your competitors are are using so , you're literally able to search up here , like like let's lookup Josh acts and , see if there are any ads here for him , see so these are literally the ads that , our boy Josh ATS is using okay and if he , and I mean this is a good way to see if , people that are interested in his things , or interested in your things you see , what I mean and also for you to get , ideas for what type of ads you should , create and and what images and what , should they say right so ad express ad , examples like this place is awesome you , could type it up in up here like Fitness , like if you're not sure what what you , should write in the ad or what pictures , you should you could type it inhere so , look take the Day challenge see 6 , million views obviously that went viral , so that was cool but these types of , images and this is really how you figure , out what's effective but it's all matter , of testing it up for you , because it could have been really , effective for these people but for you , it wan'ts much so so this ISS place , where you can find ideas for your , different ads so let's go ahead and , let'just write some random stuff here , enter the URL google.com actually is , type in'contact flown that are you , okay , okay so now we confirmed our campaign , and as you see here at the top we have , the campaign's we have the ad sets and , we have the ads right and just so you , know the reason what we're spending so , much time in this advertising section is , because this is really what makes you , the money and build your brand and does , everything like Just made a video , yesterday where I was talking about how , people spend so much time trying to set , up their store the right way and pick , the right products and seeing what to , sell what ideas but it's all comes down , to Heidi how are you gonna put people , therefor a cheap amount of money right , and then get them to compare and that's , through digital advertising because , you're literally able to flip a switch , and just have a whole bunch of people , sent to specific places you know what I , mean , and so if you're good at this and you , could just grow any type of business so , here you have campaigns then what we're , gonna do is that we're gonna go to the , ad set section like I told you before we , have this one that you see ho wit says , cost per lead so every time someone , land son your landing page on your Thank , You page they're gonna be counted as a , lead and this is gonna tell you their , how much you're paying for every single , lead so the lowest that you'repaying , for lead the better the ad is so those , are the ones that you would leave so , what we're gonna do here's that we're , gonna duplicate it so we're gonna , duplicate this ad and then we're gonna , do original campaign and then see we , left this as a regular name that's bad , you want to name it what your audience , is so now let's see what what else we , had here so we untroubled I see , that'seven an option and then we're , gonna remove no it's not we're gonna , move John acts and let's let's type in , that general genera lone weight loss , extreme weight loss what is that sounds , cool , I think it might be program okay so we , were target extreme weight loss school , and then up herein the name we would , put extreme noise extreme weight loss , and then we would literally just hit , publish we're gonna leave it on two , dollars a day what this does is that it , it makes its own versions of new ads for , this ad set you know what I mean because , the levels are campaign ad set and then , ads bu tan ad set has different ads so , when you duplicate the ad set it just , creates new versions of those ads for , this ad set see that so we click on , publish right here and that's it so now , we just released another ad set that's , now testing a different interest you , know what I mean , and then we're gonna go back , we're gonna modify this one to save this , guy's named. Josh axe and so what we , want to focus on doing is using our , hundred dollars to figure out which , interest here are gonna work the best , which means that they're getting USA , low cost per lead while figuring out , what bait we need to put in front of , people and what we need to put in that , Thank You page in order for us to break , even or make a profit because if we , could put in three dollars or if we , could put in $1.W in advertisement and , get a$1 back out because for every W , people one person buys our program so at , all averages out then it still makes , sense because you're able to get , people's contact info right and then , you're able to send them through the , different flows right here in contact , flow and be able to generate more money , from them eventually right they stay , with you forever as long as you don't , insult these people they're not gonna , they're not gonna tell you to stop , emailing them as long as you're , delivering valuable content to them , through email and everything then , they're going to like you and eventually , they'll start buying the things that you , have to offer you see that so it's it's , like a lot of small pieces here and , there but it's not like super , complicated right like the idea behind , it and what it is that you have to do , you build out your pages real quick you , need a landing page which is the bait , right you don'ts end people directly to , the program the average person would , think okay I want to sell program just , gonna send people there right how do you , send people to kind of like it's called , a bait right which is really the the , lowest thing possible something that you , could give to these people so you can , start building trust with them and and , later hit them with what your end goal , is and then the most important part , which is where we spent the most time as , well as in our ads like who do weened , to target how do we find the people that , we need to put this in front of because , if we put out a free workout in front of , someone who hates working out then , they're never going to work out and then , how do we how do we create the ads , obviously where do we fin dads to get , inspiration from so we had that website , where we went to and we were able to see , what ads other people were running and , and it'just a matter of testing it so , now we what I would do is I would start , up like five of these right which is , spending like ten dollars day and like , freaking two dollar sin three dollars in , you would't know if it's going to be , effective or not compared to the other , one sand then you would just kill that , one and start spending more money in the , other one right you got it , do you have any questions you don't have , any questions you got everything you , understood everything every part awesome , OK guys thanks for watching make sure , you leave a comment down below we're , doing a W day challenge we're , releasing videos daily and we're I'm , giving away a thousand dollars worth of , content and software at the end of every , single week the winners for last week , we're in the last video so make sure you , guys like and hit a comment down below , and I'll see you tomorrow on the neck
