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what's one of the coolest aspects about , social media one of my favorite things , is you can get a ton of stuff for free , there's all these contests on Instagram , Facebook so why not run your own , contests because you know what companies , would't be running them unless it was , profitable hey everyone'm Neil Patel , and today I'going to share with you , how you can run a profitable contest the , first thing you want to do is sign up , for gleam do what gleam does is it , allows you to run a contest if you don't , have a software that's tracking your , contest or incentives people well how , do you really do it you don't want to go , to up work in sites like that and pay a , developer to do it for you when you , could just use a simple software out , there like glean now that you have the , software setup you need to figure out , who you want to target so the second , thing you want to do is take your email , list and upload Otto Facebook see when , you upload it to Facebook there's , something called look-alike audiences , what look-alike audiences are is it , tells Facebook hey these are my best , qualified people go find me more people , like them and you can select how similar , you want your audiences to be to that , email list that you upload and generally , you want to do a 1%look-alike audience , if you don't have an email list no , worries you can just put a pixel on your , page and track people who are coming to , your website because these are all , people are coming to your website that , may not be converting if you have a , hundred people coming to your website , you're lucky if only a few of them buy , which means the majority of them should , be entering in to your contest so now , that you have that set up on Facebook , you need to incentivizepeople when , they're entering the contest what's the , point when they're entering it they have , to have some sort of benefit not just , hey you can get this stuff for free but , there has to be some incentives such as , the more you share it the more likely , you are to win because everyone knows , that including you if I run a contest , and be like hey apply and there's a good , chance that you're actually gonna win , you're gonna be like well you know what , if there's thousands of people applying , I only have like one in a thousand , chance well with gleam , the way you can actually do it is the , more people you invite you can , incentives you'll get more points so if , you invite all your friends and you're , popular you know what your chance is , your odds may even go all the way up to , one in ten one in twenty whatever it may , be depending on how much work you put , into it so if you start using these , tools like glean you start doing , look-alike audiences on Facebook you can , start getting more people entering in , your contests now when you get all these , people entering in your contest make , sure you followup with them through , email and sell them on other products , and services if you forget to do that , you're not going to have a profitable , contest instead you're gonna spend money , on ads you're gonna spend money on , software you're gonna get people to , enter into a contest you're gonna give , away stuff for free and then you're not , gonna make any money why would you want , to do that so make sure you followup , with people through email sand up cell , and down sell them on other products or , services that's how you make your , contests profitable without that you , will lose money.
